- Challenge: Bridging the gap between analog stamp collecting and digital-era engagement.
- Solution: Collaborated with DynamicElement and OriginStamp to create an innovative mobile app.
- Results: Redefined stamp collecting, ensuring authenticity, and enhancing customer engagement.
About Philately Liechtenstein
As the official issuer of stamps for the Principality of Liechtenstein, Philately Liechtenstein has upheld the highest philatelic standards, showcasing traditional craftsmanship and introducing innovative designs. Recognizing the declining interest among younger generations in stamp collecting, they sought to revolutionize this age-old hobby by integrating technology.
Challenge: A New Era for Stamp Collecting
The traditional world of stamp collecting faced a challenge — its audience was predominantly older individuals, with a diminishing interest among younger generations. Philately Liechtenstein aimed to revitalize this passion by blending the timeless allure of stamps with contemporary digital experiences.
Solution: Crafting the Phygital Gateway
Partnering with DynamicElement and OriginStamp, Philately Liechtenstein embarked on a transformative journey. Together, they developed a bespoke mobile app that served as a gateway between analog stamps and digital engagement. This app not only facilitated interaction with stamps but also ensured their authenticity through a unique SQR code system.
DynamicElement specializes in innovative product identification solutions, leveraging cutting-edge technology like AI and computer vision to authenticate products securely. Their expertise in surface analysis creates a unique identity for each postage stamp, ensuring authenticity and fostering customer engagement.